Eicher Motors and M&M Sales Surge in March 2025

The Indian auto industry saw impressive growth in March 2025, with Eicher Motors and Mahindra & Mahindra (M&M) leading the way. Strong demand across two-wheelers (2W) and passenger vehicles (PV) contributed to a positive market sentiment.

Eicher Motors Achieves Major Milestone in Two-Wheeler Sales

Eicher Motors reached a significant milestone in the 2W segment, selling over 100,000 units in March—an impressive 33.7% year-on-year (YoY) growth. The company’s high-performance models, especially those with engine capacities above 350cc, saw a record 49% YoY increase in demand, reflecting growing consumer interest in premium bikes.

M&M Maintains Stronghold in the PV & CV Market

M&M continued its strong performance, expanding its market share in the PV and commercial vehicle (CV) segments. Its SUVs remained a top buyer choice, with 48,048 units sold in March, with 18% YoY growth. The company’s consistent momentum highlights its popularity in the highly competitive SUV market.

FY 2024-25 Performance:

M&M leads annual growth, with 14.1% volume increase, to emerge as the most significant volume gainer in FY 2024-25 in 4W category.

Tata Motors Faces Challenges

In contrast, Tata Motors struggled due to weak demand in the CV segment, leading to a 3.7% decline in sales. Additionally, its share price dropped by over 40% from its peak, reflecting the challenges faced by the company.

TVS and Ola Electric Make an Impact

Throughout the financial year 2024-25, TVS Motor delivered steady growth in the 2W category, recording a 13.2% sales increase despite an already high base. Meanwhile, Ola Electric solidified its leadership in the electric vehicle (EV) segment, selling 344,005 units over the year and securing a 30% market share in the 2W EV space.

Conclusion

The Indian auto sector continues to evolve, with leading players like Eicher Motors and M&M shaping market trends. While some companies enjoyed record-breaking growth, others faced hurdles due to shifting demand patterns. As the industry progresses, flexibility and creativity will be crucial for sustaining success in the competitive automotive landscape.

Note: Performance of Baja Auto, HeroMoto Corp and Force Motors is not included, as they are yet to announce their March 2025 sales.